Communicating Climate Change on TikTok During the Climate Summits: From the Environmental Issues to the Politicization of Discourse
气候峰会期间TikTok上的气候变化传播：从环境议题到话语政治化
Author: Alejandra G. Nieto-Sandoval（亚历杭德拉·G·涅托-桑多瓦尔）、Carme Ferré-Pavia（卡姆·费雷-帕维亚）
Source：《Environmental Communication-A Journal of Nature and Culture》2024 Volume18 Issue5
Abstract: Climate Change (CC) communication is one of the most important areas to inform and raise awareness of the current climate emergency. This research studies how CC was communicated on the fastest growing platform, TikTok, during the Glasgow (2021) and Sharm el-Sheikh (2022) Climate Summits. Content analysis of the videos (N = 1013) showed a significant reduction in the number of CC-related videos during the Egypt Summit compared to its predecessor. While the Glasgow Summit was notable for addressing primarily environmental issues, the Sharm el-Sheikh one saw a politicization of the discourse, often unrelated to the climate issue. The results reveal that the main voices communicating CC on TikTok are influencers, media, and journalists, mostly men. The small number of sources of information cited in the videos is relevant. On the few occasions in which a source is mentioned, it is the media. These, in turn, do not report the origin of the information transmitted.
文摘：气候变化（CC）传播是告知并提高公众对当前气候紧急状态认识的最重要领域之一。本研究探讨了在格拉斯哥（2021年）和沙姆沙伊赫（2022年）气候峰会期间，气候变化如何在增长最快的平台 TikTok 上进行传播。对视频内容（N = 1013）的分析显示，与前一届相比，埃及峰会期间与气候变化相关的视频数量显著减少。格拉斯哥峰会以讨论环境问题为主，而沙姆沙伊赫峰会的话语则呈现出政治化特征，且往往与气候议题无关。研究结果显示，在 TikTok 上传播气候变化的主要发声者是网红、媒体和记者，且多为男性。视频中引用的信息源数量极少，这一点值得关注。在少数提及来源的情况下，信息源通常为媒体；而这些媒体反过来也未报告所传播信息的原始出处。
Keywords: Climate change; climate summit; COP26; COP27; social media; TikTok; environmental communication
编译：刘鑫
