Big Data: A Revolution That Will Transform How We Live, Work, and Think
大数据：一场将重塑我们生活、工作与思维的革命
Authors: Kenneth Cukier（肯尼思·库克耶）、Viktor Mayer-Schonberger（维克托·迈尔-舍恩伯格）
Publisher: Houghton Mifflin Harcourt
Publication Year: 2013
Pages: 242
About Book:
It seems like “big data” is in the news every day, with new examples of how powerful algorithms are teasing out the hidden connections between seemingly unrelated things. Whether it is used by the NSA to fight terrorism or by online retailers to predict customers’ buying patterns, big data is a revolution occurring around us, in the process of forever changing economics, science, culture, and the very way we think. But it also poses new threats, from the end of privacy as we know it to the prospect of being penalized for things we haven’t even done yet, based on big data’s ability to predict our future behavior.
Big Data is the first big book about this earthshaking subject, with two leading experts explaining what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards.
关于书籍
“大数据”似乎每天都见诸报端，不断有新的例子表明强大的算法是如何从看似互不相关的事物中揭示出隐藏关联的。无论是被国家安全局用于打击恐怖主义，还是被在线零售商用于预测顾客的购买模式，大数据都是一场发生在我们身边的革命，正在永久性地改变经济、科学、文化以及我们的思维方式本身。然而，它也构成了新的威胁：从我们所熟知的隐私的终结，到基于大数据对未来行为的预测而导致我们因尚未实施的行为受罚的前景。
《大数据》是首部关于这一震撼性主题的重磅著作，两位顶尖专家在书中阐释了什么是大数据、它将如何改变我们的生活，以及我们可以如何保护自己免受其危害。
About Author：
VIKTOR MAYER-SCHÖNBERGER is Professor of Internet Governance and Regulation at the Oxford Internet Institute, Oxford University. A widely recognized authority on big data, he is the author of over a hundred articles and eight books, of which the most recent is Delete: The Virtue of Forgetting in the Digital Age. He is on the advisory boards of corporations and organizations around the world, including Microsoft and the World Economic Forum.
KENNETH CUKIER is the Data Editor of the Economist and a prominent commentator on developments in big data. His writings on business and economics have appeared in Foreign Affairs, the New York Times, the Financial Times, and elsewhere.
关于作者
维克托·迈尔-舍恩伯格（VIKTOR MAYER-SCHÖNBERGER）是牛津大学牛津互联网研究院的互联网治理与监管教授。作为公认的大数据权威，他出版了八本书，其中包括《删除：数字时代遗忘的美德》。他是全球多家企业和组织的顾问委员会成员，包括微软和世界经济论坛。
肯尼斯·库克耶（KENNETH CUKIER）是《经济学人》的数据编辑，也是大数据领域的著名评论员。他关于商业和经济的文章曾刊登在《外交事务》、《纽约时报》、《金融时报》等媒体上。
编译：任艳林、刘鑫
