Culture and Economy in the Age of Social Media
社交媒体时代的文化与经济
Authors: Christian Fuchs（克里斯蒂安·福克斯）
Publisher: SAGE Publications
Publication Year: 2015
Pages: 434
About Book:
Understanding social media requires us to engage with the individual and collective meanings that diverse stakeholders and participants give to platforms. It also requires us to analyse how social media companies try to make profits, how and which labour creates this profit, who creates social media ideologies, and the conditions under which such ideologies emerge. In short, understanding social media means coming to grips with the relationship between culture and the economy. In this thorough study, Christian Fuchs, one of the leading analysts of the Internet and social media, delves deeply into the subject by applying the approach of cultural materialism to social media, offering readers theoretical concepts, contemporary examples, and proposed opportunities for political intervention.
Culture and Economy in the Age of Social Media is the ultimate resource for anyone who wants to understand culture and the economy in an era populated by social media platforms such as Twitter, Facebook, and Google in the West and Weibo, Renren, and Baidu in the East. Updating the analysis of thinkers such as Raymond Williams, Karl Marx, Ferruccio Rossi-Landi, and Dallas W. Smythe for the 21st century, Fuchs presents a version of Marxist cultural theory and cultural materialism that allows us to critically understand social media’s influence on culture and the economy.
关于书籍
理解社交媒体，要求我们要考察不同的利益相关者和参与者赋予平台的个人与集体意义。同时，它也要求我们分析社交媒体公司如何试图谋取利润，何种劳动以何种方式创造了这些利润，谁创造了社交媒体的意识形态，以及这些意识形态是在何种条件下产生的。简言之，理解社交媒体意味着要把握文化与经济之间的关系。在这项详尽的研究中，互联网和社交媒体领域的领军学者之一克里斯蒂安·福克斯，通过将文化唯物主义的方法应用于社交媒体，深入探讨了这一主题，为读者提供了理论概念、当代案例以及政治介入的建议契机。
对于任何想要理解这个充斥着西方的推特（Twitter）、脸书（Facebook）、谷歌（Google）以及东方的微博、人人网、百度等社交媒体平台的时代的文化与经济的人来说，《社交媒体时代的文化与经济》是一本不可或缺的读物。福克斯更新了雷蒙德·威廉斯（Raymond Williams）、卡尔·马克思（Karl Marx）、费鲁乔·罗西-兰迪（Ferruccio Rossi-Landi）和达拉斯·斯迈思（Dallas W. Smythe）等思想家的分析以适应21世纪的语境，提出了一种马克思主义文化理论和文化唯物主义版本，使我们能够批判性地理解社交媒体对文化和经济的影响。
About Author：
Christian Fuchs is Professor of Social Media at the University of Westminster. He is author of Social Media: A Critical Introduction (Sage, 2014), Digital Labour and Karl Marx (Routledge, 2014), Foundations of Critical Media and Information Studies (Routledge, 2011), and Internet and Society: Social Theory in the Information Age (Routledge, 2008).
关于作者
克里斯蒂安·富克斯（Christian Fuchs）是威斯敏斯特大学的社交媒体教授。他著有《社交媒体：批判性导论》（2014）、《数字劳动与卡尔·马克思》（2014）、《批判性媒体与信息研究基础》（2011）以及《互联网与社会：信息时代的社会理论》（2008）。
编译：任艳林、刘鑫
